The 2024 Canada Animal Welfare Scorecard evaluated animal welfare commitments and transparency across 40 leading Canadian food companies. Focusing on cage-free eggs, gestation-crate-free pork, and adherence to Better Chicken Commitment (BCC) standards, the report uncovers serious gaps in transparency, industry-wide “humanewashing,” and persistent animal welfare issues. Here’s a breakdown of the most troubling findings. 1. Lack of Transparency in Major Retailers and Foodservice Providers Walmart Canada, Calgary Co-op, and Federated Co-operatives have demonstrated minimal transparency, failing to publish updates or roadmaps on their animal welfare commitments. Walmart Canada is the only top-five retailer in Canada not reporting any progress on welfare practices, despite publishing incremental updates in the U.S. Meanwhile, Calgary Co-op still lacks any published policies or progress toward ending confinement for hens and pigs, despite its members’ vote to support humane conditions over a decade ago. 2. Misleading Industry Claims and "Humanewashing" Tactics A major issue facing Canadian consumers is the widespread “humanewashing” in the food industry, where companies use misleading labels and terminology to suggest higher animal welfare standards than actually practiced. Companies like Burnbrae Farms label their eggs as “Nestlaid,” implying cage-free conditions, which leads nearly half of surveyed consumers to mistakenly believe these eggs come from open barns. Industry groups, including Chicken Farmers of Canada , amplify this confusion by using terms like “family farms” to evoke images of small, humane operations, even when products are sourced from intensive confinement systems. Rather than improving actual welfare standards, these organizations invest heavily in shaping public opinion through corporate responsibility reports and marketing campaigns, leaving consumers misinformed about the true conditions behind their food. 3. The Crisis of "Frankenchickens" in Poultry Production The Canadian poultry industry’s use of ultrafast-growing birds, often termed “Frankenchickens,” remains a primary welfare issue. These birds are bred to grow four times faster than chickens in the 1950s, resulting in painful health problems and limiting their ability to move or access food and water. Although companies have pledged to stop using these breeds by 2026, few have shown significant action on this front. Major Canadian poultry producers continue to use these breeds, creating severe welfare implications. 4. Continued Use of Gestation Crates for Pigs Gestation crates remain the norm across Canadian pork production, confining mother pigs in cramped stalls that prevent them from turning around. Some progress is evident, with companies like Costco and Starbucks Canada reporting steps toward group housing. However, Walmart Canada and Federated Co-operatives have not published policies or progress. While the industry timeline for complete phase-out stretches to 2029, these companies have yet to implement meaningful welfare improvements, prolonging extreme confinement for Canada’s 1.2 million breeding sows. 5. Slow Progress in the Shift to Cage-Free Eggs Despite growing opposition to cage confinement from Canadian consumers, the Canadian egg industry continues to invest in “enriched” cage systems that offer only minor improvements over conventional battery cages. Companies like Metro and Sobeys committed to sourcing cage-free eggs but report slow progress across their supply chains, while Calgary Co-op has yet to report any steps forward. Globally, over 2,600 companies have committed to eliminating cages, but Canada falls behind due to its reliance on slightly modified cage systems. Moving Forward: Accountability and Clear Roadmaps Required Companies need transparent roadmaps, annual goals, and consistent reporting to keep pace with rising consumer and investor expectations. Brands such as A&W Canada, Aramark, and Panago Pizza have set strong examples, publishing BCC-compliant policies and reporting progress, proving tangible progress is achievable. However, for others, a significant gapremains between public promises and the welfare practices in their supply chains.

Wishing Aleisha good luck for her next adventure

Watch Executive Director Allison dive into the world of cultivated meat

This blog post is brought to you by friends of Reimagine Agriculture, Mercy For Animals.

Header Image Source: Antoine Maillard, New York Times By: Aleisha Pannozzo

By Nicole Gavigan, Education Specialist at Reimagine Agriculture

By Nicole Gavigan, Education Specialist at Reimagine Agriculture

By Lydia Lavis, Education Specialist at Reimagine Agriculture

A lot has changed in the last 80 years